Lendy Cowes Week

Lendy Cowes Week

Grapefruit have been involved in Cowes Week since 2003 and are proud to be involved as a supporting sponsor for the past 2 years with 2018 being our 3rd year. One of the oldest and most respected sailing regattas in the world, the event last for 8 days and features a full schedule of competitive sailing. On shore Cowes Week offers visitors bars, eateries, shops and live entertainment.

Our Job

Our job is to manage and oversee all of the official Lendy Cowes Week branding. Among other items, this includes the production, installation and monitoring of hundreds of flags and banners throughout Cowes. On the water we are responsible for ensuring that every one of the 800 – 1000 keelboats that take part have the correct branding, notably event graphics applied to either side of their bows.

The Challenge

One of the biggest challenges with this event is the evolving requirements, whether its new branding locations being identified or late race entries needing hull graphics, we have to be flexible to all of the branding needs before and during the event. With skilled management and considered logistical panning we are able to react to these requirements and provide the necessary branding solutions. The result is that year on year, the now Lendy’s Cowes week is a great spectacle supported by brands who are able to showcase their products and services to the many thousands of visitors enjoying the regatta.